Welcome to Feelgood Exports,
Your Sales Agency for Acquiring Key Customers in Europe
At Feelgood Exports, we specialise in growing sales of consumer packaged goods (CPG) companies dedicated to clean label, sustainable and organic products. We share your passion for health and well-being while respecting people and the planet. We’re here to help you expand your market presence in the competitive European market through distributors, partners and retail chains, and get adoption from the LOHAS target market.
Why CEOs Choose Feelgood Exports to drive their international sales?
- Access to A-list customers: Working with us you get access to our personal connections with retail and distributor customers in Europe. With our established networks you can enter new markets or tap into broader customer bases in existing markets more effectively.
- Proven Track Record: Our success stories demonstrate our ability to scale CPG brands internationally, faster and more cost-efficiently than you would be able with only internal resources.
- Cost Efficiency: Eliminate high in-house team overhead cost, including salaries, office and tools overhead costs.You pay only for what you need based on agreed scope, sales plan and duration.
- Low risk: Pay only for what you need for your current strategy and budget and adjust sales efforts up or down based on changing business needs and market conditions. Get control over your budget and results by working with established targets and timelines. Adapt to temporary conditions such as hiring freezes when you desperately need to capitalise on current opportunities.
- Increased Efficiency: Leverage latest sales tools and systems without the need for significant investment. Our staff will collaborate with your team using online work environments, AI, CRM systems and train your staff in use of these technologies if needed.
- Specialised Expertise: Access to experienced sales professionals with 20 years of experience in beauty, foods, nutrition and other CPG categories. We have worked in category management, purchasing, sales and management consulting and have an unparalleled success rate thanks to our unique experience. Our expert knowledge of key market dynamics, sales drivers and best practices provide a competitive edge for you in the competitive market.
Services
Sales Lead & Sales Representative
We work as your sales manager, Key Account Manager or Sales Representative. We feel true ownership for the brands we represent. If you already have a sales strategy, we agree on decision makers of interest, set up crystal clear goals and specific steps to reach your goals.
Project Management
Navigating the complexities of international growth can be daunting, but with our expert project management, your journey becomes smooth and efficient. From product portfolio adaptations to logistics coordination, we handle the intricate details, ensuring your expansion plans stay on track and deliver results. Let us be your guiding force as you embark on the path to global success.
International Sales Strategy
We’ll work together with you to identify and penetrate lucrative markets that are ripe for your health or beauty focused products. We help you to crystallise the right step for your current stage, depending on your resources, timing and target market. We have experience of drafting export strategies for market leader brands in beauty, food and nutrition.
Interim Export Manager
Secure your sales despite sudden changes in your organisation. Sometimes your organisation needs an experienced interim manager to cover parental leaves or other sudden changes in your business. Working with us you can rest assured that your clients and projects will not be abandoned, but taken care of with dedication and professionalism.
Distributor Development
Leverage our established relationships with distributors all over the world to quickly gain access to new markets. We implement a comprehensive distributor evaluation framework to ensure that your investments are profitable and long-lasting. For existing markets, we can take over Key Account Management using a method called Joint Business Planning, used by Unilever and other market leader brands.
Internationalisation Mentorship Program
Unlock global success with our Internationalisation Mentorship Program! Connect with seasoned experts who provide personalised guidance, support, and advice to help startups overcome challenges and accelerate their export journey. Gain access to industry professionals, receive strategic advice on market entry, distribution, and regulatory compliance, and unlock opportunities for accelerated growth on a global scale.
Testimonials
Our founder Silvia Lukkarinen has 20 years of experience working with brand owners in food, foodtech, nutraceuticals, sports nutrition and beauty. She has worked in many European markets, and collaborated with clients all over the world. She is experienced in all distribution channels and export methods relevant to these product categories. Here are some of our clients testimonials:
“I had the pleasure of collaborating with Silvia on a strategic initiative to expand our sports nutrition sales into new markets. Silvia is not only motivated and results-driven but excels at connecting with clients from different backgrounds and levels. Her ability to understand their needs and tailor solutions is paramount for attracting new business and growing it long-term.”
Kenneth Halvorsen, CEO Bodylab, Denmark
” I had the pleasure of working with Silvia during the process of establishing our international sales for our divisions within health and beauty.
Benefiting from her expertise in this field, we not only opened new markets with top-tier distributors and retailers but also set up the internal structures for international growth.
Silvia has the capacity to think strategically, work towards set goals, and build high-performing teams in cross-functional and multi-company environments. Her knowledge and drive make her an invaluable asset for any organization aiming to succeed in international markets.”
Timothy Larsson, Commercial Director Jordanes, Norway
“Silvia has worked with our company with several projects as senior consultant. During our collaborations, she always delivered on time and with excellence, studying each project deeply and working with perfection for the client. She has deep knowledge in the areas of international business development, consumer goods and health. I highly recommend her since I know she is a great asset for any company.”
Maribel Alvarez, CEO Alfombra Roja, Spain
Product Categories
Nutritional Supplements and Sports Nutrition
In a world where consumers are increasingly conscious of their health and well-being, nutritional supplements have emerged as vital tools on the journey to optimal living. At Feelgood Exports, we’re proud to offer extensive experience and expertise in this rapidly evolving field.
From traditional supplements to cutting-edge nutraceuticals, we’ve navigated the complexities of this dynamic market with precision and insight. Our team’s deep understanding of consumer trends and preferences allows us to stay ahead of the curve, ensuring that your products resonate with today’s savvy consumers.
But we don’t stop there. We’re also at the forefront of the functional mushrooms revolution, including powerhouse varieties like Lion’s Mane. As these adaptogenic wonders continue to gain traction and market value, we’re here to guide you through the nuances of this burgeoning category.
With Feelgood Exports by your side, you’ll benefit from our comprehensive knowledge, strategic guidance, and unwavering commitment to excellence. Together, let’s unlock the full potential of nutraceuticals and supplements, empowering consumers to lead healthier, more vibrant lives.
Food and Functional foods
In an era marked by a growing emphasis on holistic wellness and sustainable living, the food industry is undergoing a profound transformation. At Feelgood Export, we proudly offer guidance and insight into this dynamic landscape.
Our team’s deep understanding of consumer preferences and market trends especially when it comes to the LOHAS target market, enables us to craft strategies that resonate with today’s discerning palates and demands. Having worked with large food producers such as Lantmännen, and with startups within Foodtech, we understand both perspectives.
And let’s not forget about functional foods – the superheroes of the culinary world. From nutrient-rich superfoods to innovative formulations designed to support specific health goals, we’re well-versed in this exciting category. Whether it’s boosting immunity, enhancing cognitive function, or promoting gut health, we’ll help you tap into the potential of functional foods to meet the evolving needs of today’s health-conscious consumers in the growing export markets.
With Feelgood Exports as your guide, you’ll benefit from our unrivaled expertise, strategic vision, and unwavering dedication to good quality nourishment with innovative and sustainable wrapping. Together, let’s embark on a journey to redefine the future of food, one delicious innovation at a time.
Beauty and Personal Care
In an era where consumers are increasingly conscious of what they put on their skin and how it impacts the planet, the beauty industry is undergoing a remarkable evolution. At Feelgood Exports, we bring a wealth of experience and insight from leadership roles in manufacturing as well as retailer sides of the business.
From luxurious skincare to semi-selective personal care products, we’ve navigated the intricate world of beauty with finesse and foresight. We’re champions of clean beauty and sustainable practices, partnering with brands that share our dedication to transparency and environmental stewardship. From ethically sourced ingredients to eco-friendly packaging, we’re part of the charge towards a more conscious beauty industry.
In an era where niche brands are disrupting the status quo and capturing market share from industry giants, we’re here to help you stand out in a crowded marketplace. With our extensive network of contacts and expertise in all sales channels – from perfumeries and department stores to drugstores, para-farmacies, farmacies, and grocery trade – we’ll guide you to success in every corner of the market.
With Feelgood Exports as your ally, you’ll benefit from our unmatched experience, strategic vision, and contacts. Together, let’s redefine the future of beauty, one clean, conscious product at a time.
