where exporting success meets the future of wellness!

Are you ready to revolutionize the global wellness industry? Look no further! Led by a visionary female CEO, our consultancy is dedicated to empowering brands in FoodTech, Nutraceuticals, and Clean Beauty to make a lasting impact on consumers worldwide. Our aim? To help individuals everywhere live vibrant, authentic lives through brands that enhance their wellbeing and nourish their body, mind, and soul.

At Feelgood Exports we specialize in international business development of innovative brands that are transforming the way we approach wellness. From cutting-edge food technologies to premium nutraceuticals and clean beauty formulations, we partner with forward-thinking companies that share our passion for holistic wellbeing and sustainable living.

With our expert guidance and strategic insights, we’ll navigate the complexities of international trade to elevate your brand and expand your global reach to new distributors and retailers that share your target market. Whether you’re launching a new product line, entering new markets, or seeking to formulate a winning export strategy, we’re here to support you every step of the way.

But here’s the best part – we’re not just about business; we’re on a mission to make a difference in people’s lives. By promoting brands that prioritize clean formulations, sustainable ways of working and highest quality formulations, we’re helping individuals around the world make healthier choices and live their best lives.

Join us in shaping the future of wellness and making a positive impact on the world. Let’s embark on this journey together and create a brighter, healthier future for all. Get in touch with us today and let’s export wellness, one brand at a time!

Services

Customer identification and negotiation

Forge lucrative partnerships and expand your network with our Partner Identification and Negotiation services. Leveraging our extensive industry connections and negotiation prowess, we’ll help you find the perfect partners to drive your international growth. Whether it’s distributors, retailers, or strategic alliances, trust us to secure deals that propel your business forward.

Project Management

Navigating the complexities of international growth can be daunting, but with our expert project management, your journey becomes smooth and efficient. From product portfolio adaptations to logistics coordination, we handle the intricate details, ensuring your expansion plans stay on track and deliver results. Let us be your guiding force as you embark on the path to global success.

Export Strategy

Let us be your compass on the path to international success with our Export Strategy Development services. Led by our founder Silvia Lukkarinen, with 20 years of experience, we craft bespoke strategies tailored to your unique business goals and market aspirations. With a focus on innovation and agility, we’ll navigate you through the complexities of market entry, ensuring you reach your destination with confidence and precision.

Interim Export Manager

Secure your sales despite sudden changes in your organisation. Sometimes your organisation needs an experienced interim manager to cover parental leaves or other sudden changes in your business. Working with us you can rest assured that your clients and projects will not be abandoned, but taken care of with dedication and professionalism.

Market Research and M&A identification

Dive into your target markets with our comprehensive Market Research and Analysis Services. Backed by extensive data and contacts,, we uncover hidden opportunities and provide invaluable intelligence to guide your export strategy. We also work with Private Equity funds to identify target companies for M&A.

Internationalisation Mentorship Program

Unlock global success with our Internationalisation Mentorship Program! Connect with seasoned experts who provide personalised guidance, support, and advice to help startups overcome challenges and accelerate their export journey. Gain access to industry professionals, receive strategic advice on market entry, distribution, and regulatory compliance, and unlock opportunities for accelerated growth on a global scale.

Testimonials

Our founder Silvia Lukkarinen has 20 years of experience working with brand owners in food, foodtech, nutraceuticals, sports nutrition and beauty. She has worked in many European markets, and collaborated with clients all over the world. She is experienced in all distribution channels and export methods relevant to these product categories. Here are some of our clients testimonials:

Kenneth Halvorsen, CEO Bodylab, Denmark

Product Categories

Nutraceuticals and Nutritional Supplements

In a world where consumers are increasingly conscious of their health and well-being, nutraceuticals and supplements have emerged as vital tools on the journey to optimal living. At Feelgood Exports, we’re proud to offer extensive experience and expertise in this rapidly evolving field.

From traditional supplements to cutting-edge nutraceuticals, we’ve navigated the complexities of this dynamic market with precision and insight. Our team’s deep understanding of consumer trends and preferences allows us to stay ahead of the curve, ensuring that your products resonate with today’s savvy consumers.

But we don’t stop there. We’re also at the forefront of the functional mushrooms revolution, including powerhouse varieties like Lion’s Mane. As these adaptogenic wonders continue to gain traction and market value, we’re here to guide you through the nuances of this burgeoning category.

With Feelgood Exports by your side, you’ll benefit from our comprehensive knowledge, strategic guidance, and unwavering commitment to excellence. Together, let’s unlock the full potential of nutraceuticals and supplements, empowering consumers to lead healthier, more vibrant lives.

Food, Foodtech and Functional foods

In an era marked by a growing emphasis on holistic wellness and sustainable living, the food industry is undergoing a profound transformation. At Feelgood Export, we proudly offer guidance and insight into this dynamic landscape.

From traditional culinary delights to cutting-edge food technologies, we’ve navigated the intricate tapestry of the food industry with finesse and foresight. Our team’s deep understanding of consumer preferences and market trends enables us to craft strategies that resonate with today’s discerning palates and demands. Having worked with large food producers such as Lantmännen, and with startups within Foodtech, we understand both perspectives.

And let’s not forget about functional foods – the superheroes of the culinary world. From nutrient-rich superfoods to innovative formulations designed to support specific health goals, we’re well-versed in this exciting category. Whether it’s boosting immunity, enhancing cognitive function, or promoting gut health, we’ll help you tap into the potential of functional foods to meet the evolving needs of today’s health-conscious consumers in the growing export markets.

With Feelgood Exports as your guide, you’ll benefit from our unrivaled expertise, strategic vision, and unwavering dedication to good quality nourishment with innovative and sustainable wrapping. Together, let’s embark on a journey to redefine the future of food, one delicious innovation at a time.

Beauty and Personal Care

In an era where consumers are increasingly conscious of what they put on their skin and how it impacts the planet, the beauty industry is undergoing a remarkable evolution. At Feelgood Exports, we bring a wealth of experience and insight from leadership roles in manufacturing as well as retailer sides of the business.

From luxurious skincare to semi-selective personal care products, we’ve navigated the intricate world of beauty with finesse and foresight. We’re champions of clean beauty and sustainable practices, partnering with brands that share our dedication to transparency and environmental stewardship. From ethically sourced ingredients to eco-friendly packaging, we’re part of the charge towards a more conscious beauty industry.

In an era where niche brands are disrupting the status quo and capturing market share from industry giants, we’re here to help you stand out in a crowded marketplace. With our extensive network of contacts and expertise in all sales channels – from perfumeries and department stores to drugstores, para-farmacies, farmacies, and grocery trade – we’ll guide you to success in every corner of the market.

With Feelgood Exports as your ally, you’ll benefit from our unmatched experience, strategic vision, and contacts. Together, let’s redefine the future of beauty, one clean, conscious product at a time.

Business Cases

Market entry into Sweden, through the leading department store chain Åhlens

Glöd Sophie Elise self-tanning brand is the number one self-tanning brand in Norway. I was responsible for developing the export strategy and implementing it together with my team. In Sweden, I negotiating a central listing with the most important Swedish beauty destination Åhlens Department stores. The launch included online and offline events and promotions. In addition, I secured several other high level listings including Apotek Hjärtat and Kronans Apotek. Negotiation time: 12 months from approved strategy.

New brand enters the Baltic market through grocery trade

I was responsible for drafting an export strategy and launch plan for a new sports nutrition brand called Frontrunner. Together with a leading distributor in the region, we launched Frontrunner at the largest grocery chain in Lithuania called Rimi. Negotiation time: 9 months from first meeting with the distributor.