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B2B Buyers

Curated Wellness Solutions for Professional Environments

Feelgood Exports supports selected B2B partners seeking differentiated, health-oriented products aligned with modern consumer expectations.
Beyond traditional retail, we collaborate with professional environments where wellness, sustainability and quality contribute to customer experience and brand perception.

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Who We Work With

We collaborate with:

  • Hotels and boutique hospitality concepts
  • Cafés and modern horeca environments
  • Corporate offices and workplace wellbeing programmes
  • Gyms, yoga studios and wellness centres
  • Co-working spaces
  • Selected corporate gifting partners

Our focus remains on clean label, functional and purpose-driven brands with proven market credibility.

Contact Us

What We Provide

Curated Brand Access

We introduce carefully selected wellness brands that are commercially structured and professionally managed.

Our portfolio includes products suitable for:

  • Premium minibar and hospitality environments
  • Workplace wellness initiatives
  • Functional beverage and snack concepts
  • Health-focused member communities
  • Sustainable corporate gifting

Structured Commercial Collaboration

We facilitate professional cooperation between brands and B2B buyers by ensuring:

  • Reliable supply chains
  • Commercial alignment
  • Long-term partnership mindset
  • Quality and compliance standards

Our approach prioritises sustainability, consistency and brand integrity.

Our Corporate Partnership Model

1
Needs Assessment
Understand your ESG, HR and procurement objectives.
2
Product Curation
Select brands aligned with your values and target audience.
3
Implementation
Flexible fulfilment and scalable rollouts across regions.
4
Performance & Impact
Measure employee engagement, sustainability metrics and adoption.

Why Us

Helps you align your purchasing with your sustainability goals
Healthier and motivated work force
Deep expertise in European wellness categories
Strong Nordic and EU brand network
Focus on long-term value creation

Success Stories

More information

KIKO Low-carb sushi base

Premise

KIKO experienced strong growth in its home market Finland and invested in new production capacity. To support further expansion, the company aimed to enter larger European markets such as Spain.

However, internal resources were limited, as the team was focused on managing existing retail agreements and investor-driven growth. In addition, KIKO represents a new category innovation — low-carb sushi — which requires education, product demonstration and hands-on experience for buyers to fully understand its value.

Approach

Feelgood Exports:

  • Developed a market entry strategy targeting Southern European markets, with a focus on Spain
  • Positioned KIKO as both a functional food innovation and a HORECA efficiency solution
  • Created a tailored pricing model adapted to the Spanish market
  • Identified and approached retail, foodservice and HORECA buyers
  • Designed and executed a high-impact international pitch strategy
  • Prepared and submitted KIKO to the startup competition at Alimentaria & Hostelco 2026
  • Secured a winning position in the competition, unlocking premium visibility
Results
  • Selected as a winning startup at Alimentaria & Hostelco 2026, one of Europe’s leading food industry platforms
  • Secured high-value international exposure equivalent to significant marketing investment
  • Positioned KIKO in front of retail, foodservice and HORECA decision-makers from Southern Europe
  • Generated strong buyer interest through live product presentation and category education
  • Established a foundation for market entry in Spain and surrounding markets
Interested in adding KIKO Low-carb sushi base to your assorment?

Contact us for:

• Price list
• Sample request
• Assortment Proposal

More information

BeKeto

Premise

BeKeto had no presence in the Nordics or Baltics outside of Norway and aimed to enter Sweden and Finland. The key challenge was a lack of local market knowledge, established contacts, and a clear retail entry strategy for these markets.

Approach

Feelgood Exports:

  • Conducted market entry strategy for Sweden and Finland
  • Defined pricing structure, RRP and margin architecture
  • Developed commercial B2B sales materials for retail and distributor outreach
  • Refined brand positioning towards metabolic health and stable blood sugar
  • Created a focused start assortment adapted to Nordic retail, specific to each sales channel
  • Identified and approached relevant distributors and retail partners
  • Positioned BeKeto as a functional food brand within the health and fitness segment
Results
  • Entered Sweden within 12 months
  • Secured exclusive, channel-specific distribution agreements
  • Established partnerships in both pharmacy and health retail channels
  • Achieved multiple pharmacy listings within the first year
  • Negotiated strong marketing and campaign plans with partners
  • Improved supply chain performance and delivery accuracy
  • Built a structured foundation for scalable growth in the Nordic market
Interested in adding BeKeto to your assorment?

Contact us for:

• Price list
• Sample request
• Assortment Proposal

More information

RÃ¥ Hygge

RÃ¥ Hygge expanded production capacity and needed structured international retail expansion beyond the Nordic region.

Approach

Feelgood Exports:

  • Conducted retail and distributor mapping in target markets
  • Introduced the brand to leading organic and specialty channels
  • Developed tailored price structures and margin models
  • Negotiated distribution and retail agreements with aligned partners
  • Supported launch with sales and marketing strategy
Results
  • Entered 2 new markets within 12 months
  • Launched pilot distribution in a third country
  • Secured new leading health retail customer in home market
  • Achieved consistent month-to-month growth post-launch
  • Negotiated preferential joint marketing deals
Interested in adding RÃ¥ Hygge to your assorment?

Contact us for:

• Price list
• Sample request
• Assortment Proposal

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