Premise
KIKO experienced strong growth in its home market Finland and invested in new production capacity. To support further expansion, the company aimed to enter larger European markets such as Spain.
However, internal resources were limited, as the team was focused on managing existing retail agreements and investor-driven growth. In addition, KIKO represents a new category innovation — low-carb sushi — which requires education, product demonstration and hands-on experience for buyers to fully understand its value.
